Found this via Center for Media Research
Here’s AdWeeks history of super bowl ads. May be a good primer for our assignment in Media Planning to watch the ads in this years Super Bowl.
Also, check out Who’s Buying What in Super Bowl 2011 at Advertising Age.
Plotting out Super Bowls I – XLIV
Jan 23, 2011
- AdweekMedia staff report
If you’re a sports fan (and 60 percent of Americans identify themselves as such), there’s a good chance you can name some famous Super Bowl moments. Even for those of you who were in diapers during the Bowl’s first years, you’ve probably still heard about Mean Joe Green’s breathtaking footwork in Super Bowl IX or Joe Namath’s Hail Mary passes that handed Super Bowl III to the New York Jets. But there’s another part of Super Bowl history that goes along with plays like these—for example, Mean Joe Green accepting a Pepsi from a kid in the stands or Joe Namath grinning like a kid while Farah Fawcett slathered his stubbly chin with Noxema. What did these scenes have to do with football? Nothing—and everything.
These were, of course, legendary Super Bowl commercials. And, like it or not, they and their ilk are now more famous, more memorable and often more fun to watch on YouTube than anything that shook out on 120 yards of Astroturf. While nobody’s attempted to peg an exact percentage, it’s now accepted fact that a good portion of those who tune in for the Big Game not only stick around for the commercials (TiVo be damned), but a good many of them tune in just to watch the commercials.
It’s no surprise, then, that companies long ago awakened to the fact that if they want to make a big marketing tackle, there’s potentially no better play out there than the Super Bowl spot. That’s assuming they can afford one, of course. Back in 1967, when Kansas City faced off against Green Bay in the first bowl, NBC execs decided to charge advertisers $37,500 for a :30 slot. Jaws hit the floor, but savvier advertisers knew that it was only the beginning. With the exception of a few recession-year discounts, the cost of a Super Bowl ad has soared like a field goal kick to its current average asking price of around $3 million. It stands to reason, then, that if a company’s going to drop that kind of cash, it’s going to give America the best advertising it can possibly produce.
And that was the thinking behind the look-back that unfolds on these pages. While the Big Game might showcase America’s best performances in the athletic sense, it demands the very same kind of performances in a commercial one. Much of the time, it delivers them (E*Trade’s talking babies; Bud’s iconic “Whassup!”)—and sometimes it bombs right into the onion dip (Burger King’s Herb the Nerd; Eli Lilly’s warning that Cialis-induced erections should not last 36 hours). Nonetheless, the Big Game spots—from the brilliant to the forgettable—have been a window on the culture. And, for the 100+ million expected to watch the game on Feb. 6, they will be again. So pop open a beer and kick back while we unspool a little marketing history—the touchdowns and the fumbles alike.
—Robert Klara | Time line by Ellie Parpis
Here’s an article about Starbucks giving you the option to pay with a bar code in their app that you can load with PayPal or a credit card. Not much you can’t have on your phone.
In regards to the JCPenney project, I wonder if this would be another option besides the JCP card we were talking about.
Found this article on Branding Strategy Insider. It’s always good to listen to what the giants have to say since they won’t hit you over the head with their wisdom.
When Patricia Sellers, a reporter for Fortune Magazine, asked David Oglivy for advice on building and running a business, the 80 year old advertising legend gave her this timeless advice…
1. Remember that Abraham Lincoln spoke of life, liberty and the pursuit of happiness. He left out the pursuit of profit.
2. Remember the old Scottish motto: “Be happy while you’re living, for you are a long time dead.”
3. If you have to reduce your company’s payroll, don’t fire your people until you have cut your compensation and the compensation of your big-shots.
4. Define your corporate culture and your principles of management in writing. Don’t delegate this to a committee. Search all the parks in all your cities. You’ll find no statues of committees.
5. Stop cutting the quality of your products in search of bigger margins. The consumer always notices — and punishes you.
6. Never spend money on advertising which does not sell.
7. Bear in mind that the consumer is not a moron. She is your wife. Do not insult her intelligence.
November 15, 1991
The best way to represent your products or services, there are so many different methods of advertisement you can use, if you have the good budget, billboard advertising is one of the best ways for attracting your client’s attention. These sorts of billboards will really attract the attention oncoming traffic and will make you stop and think. Today we put together a really good collection of the best billboards ads. Hope you like it…